5 Tips for Choosing SWAG That People Actually Want

How to Find the Perfect Promotional Products for your project.

Useful promo products

When it comes to choosing SWAG or promotional products, the options can be overwhelming.  Items range from just a few cents to thousands of dollars.  They also vary greatly when it comes to usefulness and quality.

There are many things to consider when purchasing items to promote your business or service to ensure you make the right impression and get a return on your investment.

Here are 5 tips for choosing SWAG that people actually want and will use.

  1. Consider the quality of the item.  Many times businesses are looking for the least expensive item.  Whether it’s a pen with your company logo or a tshirt, remember, this item is now a reflection of your company and what it stands for.  Consider your own preferences, when looking for a promotional product.  Ask yourself, does this have the quality or usefulness I expect in products I use on a daily basis?
  2. Who is the intended audience?  You can really get a lot of mileage out of promotional products when you give items to your audience that are truly intended for that audience.  Don’t just choose items that you want, select something your audience would want.  Think about your target audience and what they would find the most useful. 
  3. Choose something useful.  Studies have shown that promotional products are kept much longer when they serve a purpose.  Consider a wall calendar for the new year or a portable charging power bank.  These are items that are likely to be passed along to another person before they are thrown away, even if they are not kept by the original receiver.
  4. Upgrade the packaging.  If you have a small budget but want to make a big impression, sometimes its as simple as upgrading the packaging an item comes in.  White gift boxes are often available for most promotional products and will change the perceived value when you hand over the item to your customer or prospect.
  5. Consider your budget.  This also falls in line with the quality of the item.  If you have to choose between a high quantity of poor quality promotional items or a low quantity of high quality promotional items, go with the better quality every time.  You can always “qualify” the recipients before handing them out to everyone.  This will help ensure you are giving the items to the right audience and that you are representing your brand in the best light.
What other things do you consider when you are trying to find the perfect SWAG items for your project?
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