Did you know that only 2% of sales are made on first contact with a potential lead – but 80% are made between the fifth and twelfth contact? What if there were a way to automate contact with prospects, at numerous points, with one easy process? Now, there is! It’s called Social Direct Mail.
What is Social Direct Mail?
Social Direct Mail, or SocialDM, is the simple answer to the question, “What’s the best way to grow my business?” It’s a type of integrated marketing campaign that lets you introduce your brand to a potential customer at five points of contact including direct mail, mail tracking, call tracking, online ads, and social media ads. This means more leads, and more leads that become customers: SocialDM is proven to increase overall response by 23–46%!
Direct mail has been proven effective time and time again. However, it also means long wait times and a lot of hoping for the best. SocialDM combines the power of direct mail with the intelligent technology of online and social media advertising to get results that are truly unbeatable.
Understanding the Process
The first step in the Social DM process is direct mail: postcards are sent to your target market. Mail delivery is tracked using a cutting-edge barcode technology system. You can login anytime to know exactly when your mail pieces are due to arrive, so you can plan for the influx of new customers.
Next, with Informed Delivery® integration, your mail piece will be enhanced with a clickable full color ad within the grey scale email preview sent by the USPS every morning – be one of the first to advertise on this new platform offered through USPS.com! You can track geographically where Informed Delivery® emails have been opened.
Along with informed mail delivery ads, call tracking begins. This feature lets you track the exact number of calls your campaign generates and listen to recordings of each phone call to ensure reception and sales process are running smoothly. Calls are directed to your business phone but recorded and tracked through tracking software.
Then comes online follow–up. Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system. Through a partnership with Google, text and image ads matching the direct mail piece follow your website visitors around the internet after they leave your site. So, if prospects don’t take the desired action of becoming a customer on your website the first time, you stay in front of them until they do. Your ads will be visible on thousands of sites like CNN.com, Dictionary.com, and more.
Social media follow-up ensures maximum exposure for your campaign. SocialMatch allows matching the mailing list with social media accounts so prospects begin seeing your ads on their Facebook and Instagram feeds, often before the direct mail piece even arrives. This comprehensive approach creates the strongest presence possible in front of your target market!
More Benefits
SocialDM has tons of features that enhance your campaign experience. Users love that with call tracking, you can return to recorded calls after the fact to retrieve any missed information. You can also see who called but didn’t leave a message, providing the opportunity to connect with these callers and turn them into leads or sales.
Are you ready to revolutionize your marketing approach, create a steady stream of leads, and drive your sales to new heights? Reach out to STML Print & Marketing at 352-340-4343 or email info@stitchtomylue.com. You can also learn more at http://stitchtomylue.com/social-direct-mail/. Let’s get started today on a customized plan to meet your budget and grow your business!
